The process of building brand awareness is key when working on branding. The main element of branding is a visual identification system that meets the criterion of distinction, aesthetics, compliance, and consistency. The system must meet the needs of the client and the target group.
It's a personality of a brand defined by colors, shapes, fonts, lines making up its visual portrait, its peculiar character.
▪️ Visual identification system
▪️ Brand book
▪️ Graphic style of company, promotional and informational materials
▪️ Style of iconography, illustrations, photos
▪️ Signs and marking systems
▪️ Creation of advertising campaigns
▪️ Operation and service